Supernatural Agency: Online business tales

When you venture into the world of three and four word type-in domains there are still a lot of choices. You could just be random or pick fun or silly domains and they will probably still be worth more than your investment down the road. But why not focus on finding the highest value names, names that will either monetize very well or acquire high value to someone else in the near future (or both)?

Here’s are some key things to consider when buying these domains:

1. Are they associated with a big-ticket purchase? We own domains associated with buying diamonds, remodeling kitchens and learning about reverse mortgages. What do these have in common? The people searching on these terms are seeking information that will lead to multiple or high value purchase decisions. This means they are easy to monetize and easy to populate with high value content.
2. Do they make sense as a search phrase? Using Keyword Tracking services can help you identify the kind of phrases that people actually enter into search bars. That’s why we own DisadvantagesOfReverseMortgages.com. It’s a common entry for people researching the subject.
3. Is the universe big enough to support a marginal domain? Niche domains are fine as long as the niche isn’t too granular. You need subjects that affect millions of people to gather any kind of traction.
4. Does it require research? The key word here is ’search’. People will get to your domain because they are looking for answers. Obvious subject areas have less value, complex subjects have higher value.
5. Is the subject an emerging technology, issue or trend? These are the gold areas for reselling domains. If you correctly identify an emerging subject matter and buy all kinds of iterations of relevant words you’re going to have buyers down the road. I’m not going to give examples here!
6. Flip the phrase. If you can’t get ChicagoCondoInfo.com maybe you can get CondoInfoChicago.com. People type search terms in backwards syntax all the time.

There are still lots of good domains out there but the inventory goes down every day. That’s why you need to focus on the high value now- in a year from now the jig will be up.