Nov 27
Ed Dale has a podcast that illuminates an incredible aspect of Facebook’s pay per click advertising- demographic targeting based on the information Facebook users enter when they build their profile- age, gender, interests, etc. When you start the ad process you can enter desired demographics and it will tell you how many people their are in the network with those demographics.
Great tips on this potentially earthshaking ad opportunity (It’s quite long and starts slow but worth it- listen in the car or while working). Especially how to survive the Facebook culture by creating ads that don’t tick people off…