Four things to consider when choosing a domain (for your business) Introducing Sales Intelligentsia
Jan 21

The Afternic blog describes sailboater.net as a ‘great’ domain about to expire. This is pure silliness and one of the reasons that some recent auctions have fared poorly (and, conversely, why some have done very well).

First, it’s a dot net. Nuff said.

Second, let’s think this through:

  • ‘Sailboater’ is not a phrase anyone in the real world ever uses. They describe themselves as ’sailors’. If you used the word ’sailboater’ in their world you’d at least get looked at very strangely, at worst you’d get laughed off the dock.
  • So if you park or develop this domain you’re extremely unlikely to get any traffic from those you want traffic from: wealthy sailors and boat-owners who spend boodles on boat stuff.
  • Sailboater is not a keyword that is likely to get used- so forget type-in traffic.

The point here is that domains that are not marketable or are just plain stupid aren’t going to command the big bucks or generate real revenue. You’re far better off owning a good dot com, keyword domain that is likely to attract valuable traffic as opposed to stupid traffic. That’s why sailor.com would be worth huge money compared to something that makes no sense in the real world like sailboater.net.

2 Responses to “Domain Silliness: Sailboater.net”

  1. packers Says:

    Why so much hatred towards an expired name? Every name has a price.. even if its one penny or 9 million. PPC traffic is pretty much just that. I don’t think sailor.com would definitely bring “quality” traffic. Much of it could be people looking for gay porn rather than info on the sailing industry. Other extensions than .com have done fairly well traffic wise but generally you need a generic one word. I tend to agree with you sailboater.net may not get a lot of traffic, but i would rather own sailor.net than sailboater.com. Just my 2 cents :)

  2. Eugene Krassnoff Says:

    Totally agree! “Sailboater” sounds silly to me. I wouldn’t get it even for regular price.

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