Dec 17
By now practically everyone developing sites or building traffic for domains has a rudimentary understanding of keywords, those all-important phrases entered by searchers in search engine boxes. SEOmoz’s Rand has been updating his basic tutorial on the use of keywords when optimizing sites. If you’re new to SEO, check it out and even if you’re not you may learn something about keyword density issues.
Great takeaways include:
- Dispelling myths about keyword density (don’t overdo it!)
- Structural placement of keywords on pages (titles, headlines, bullet points, text, alt descriptions)
- Nice graphic displaying the search algorithm logic