Conde Naste announced they are shuttering 106 year old magazine House and Garden and its website because it is no longer a viable business. This raises a whole bunch of questions regarding domains with this kind of brand equity. What do they do with houseandgarden.com? This domain is potentially easily worth more than the print magazine, they have an incredible wealth of high-quality content, great brand, old URL, etc. Yet they shut it down?
Like the publishers who don’t understand the content value of their book backlists as online domain sites, Conde Naste obviously doesn’t have any idea what they are tossing into a dusty file cabinet. Someone could start a company, acquire these assets and build a very high traffic site made for high end advertisers and affiliates.
Opportunity knocks.