Adding original relevant copy to parked domain pages can make a big difference in organic search ranking for those pages which, in turn, drives a lot more traffic than type-ins. Given that many domainers have large portfolios covering many diverse subjects, how much copy do you need and where can you get it?
The answer to the first quantity issue is at least 600 words or approximately two 1.5 line-spaced 8.5 x 11 pages of 12 pt type. However, more important than how much is what you write. First, it must be original content. Duplicate content such as copy and paste from Wikipedia is a sure-fire way to get de-listed from Google; likewise copying reviews from Amazon, scraping content from similar sites, etc. The entire purpose of original content is to give search legitimacy to your site. You can use these sources for research but you should write your own take on the results.
Format
600 words is a lot of text for a page. Develop a consistent format in a template and it will be much easier to put your content together while ensuring that it is optimized. You can break the text up by subject and create additional pages which helps with your credibility and provides more targeted landing pages. If, for example, you’re doing a jewelry site you might have pages for Diamonds, Gold, Silver, Wedding, etc.
The outline or template your writer might use should look something like this:
Page title with keywords (in the browser bar, not the site text)
H1 Headline with keywords: Diamond Buying Online, Everything You Need To Know About Buying Diamonds Online For Less (note, headline leads off with keywords)
Brief descriptive text explaining what the site is about.
H2 Headline: Five Things You Need To Know About Diamonds
Bullet list. Web readers start with headline and scan the first few words of a text paragraph, then go to picture captions, then bullet points. Blocks of text get read last.
So what if you hate writing or can’t do it well? Hire a writer. Find one worth paying a little extra for because a pro will do it right and turn it around fast. $.25-.50/word is reasonable.
If you need a writer, Contact Us, and we’ll hook you up.