Supernatural Agency: Online business tales

If you manage domains and have been following the various discussions of recession-proofing your business then you have to get more advanced and start using the tools available now to develop richer visitor experiences.

We are obsessed with the idea that the future is building sites whose content is delivered automatically while maintaining relevance to the subject matter of the site and the intent of the readers. With APIs, RSS, Google News Feeds and your own original content, it’s possible to build out sites that are legitimate media sites without huge staffs and big budgets.

Jonathan Mendez, always worth a read, agrees:

“In the user controlled medium that is digital advertising success is predicated on delivering relevance. Nowhere is this exemplified better than the success of search where there is a data input (rule 1) and multiple additional rules (geo and behavioral) that results in the delivery of content believed to be most relevant to the goals of the user. There is no question that the race to gain access to more implicit and explicit input data from users and from publishers to create rules will continue to increase the ability for marketers to deliver relevance in the coming years.”

The days of static content and parked sites are numbered, IMHO. Domainers must get more technologically sophisticated and more content-aware. When companies like Oversee (covered ad nauseum in the domaining blogs, no link needed) raise $150 million it is a signal: the big players are coming in and they have big guns- and they’re going to use this money to create sophisticated automated media empires. That’s where this ship is headed.