Adding value to a domain isn’t always about advertising, PPC, affiliate programs and other revenue generators. With some domains developing a site model and building traffic is the primary value-builder. In this monetization model you’re strictly building equity for an eventual sale of the domain or, alternatively, making a future decision to add revenue generators based on traffic.
We recently launched CleanTechNY.com. From a domaining perspective this URL is a good one, however our experience with environmental sites is that they are not typically associated with buying decisions (not yet anyway- it is rapidly changing). So rather than flipping it or adding a bunch of Adsense blocks we’re positioning it for future growth in a category that is exploding.
For those of you with a bias against content development this site has an interesting twist- it is a news aggregator site based on RSS feeds so the primary content is automatically generated, up to date and relevant. In the domain world the recently launched Domaining.com site has similar functionality. Both serve as portals for their subject matter. For search purposes and to clarify what the CleanTechNY site is about we’ve wrapped the dynamic content with descriptive text.
We’re watching this with interest as the model, once we figured it out, is extensible to other subject matter. FYI, Mike and I have about ten hours total invested in this project. Dev doesn’t have to be super labor intensive…
January 1st, 2008 at 3:36 pm
[...] we’re working on using Amazon’s API, a legitimate access point for affiliates and on using RSS to feed content into portal aggregator sites. As a business rule we don’t engage in theft or ‘blackhat’ tactics- the RSS feeds [...]