Supernatural Agency: Online business tales

I am a bit mystified by the hoopla over pizza.com going for 2.6 million dollars. I think the buyer got a major bargain. The current site isn’t much of anything and probably makes some money but revenues are not what this is all about. This is a brand issue even though it is a generic type-in domain.

If I ran one of the major pizza chains I’d spend a lot more than this to keep this out of my competitor’s hands. The person or company that owns a domain like this owns the gateway to a global pizza business. The URL is unforgettable and a major ad campaign could be built around it, a campaign with longevity and flexibility.

Somewhere in the pizza marketing world heads should be rolling for letting this thing go for a bargain price.